Today, if you talk about SEO (search engine optimization) you will come across two intriguing terminologies- Local SEO and Global SEO. However, many may not know about these since mostly people call SEO a method to optimize any site to rank better over search engines, the local and global SEO is the recent addition. With the popularity of web as one of the important marketing media, the idea of presenting business (products and services) to consumers has simply increased. On the other end, the competition in business is on a steady rise, which has demanded the marketers to focus on their target audience better and smarter way. Hence if their target audience for their business product or services happens to be of their local area, then their SEO efforts should seclude to that particular zone or area. There is certainly no point putting efforts to go generic and allow others to reap the benefits. Most of the businesses focus audience of particular geographical boundary hence speaking in terms of small and medium size businesses whose target is not the global audience, going for Local SEO would be a better bet than the Global SEO. Let’s check how Local SEO is better option than the Global SEO for businesses.
Helps Your Target Audience Find Your Business Online:
If you belong to small or medium size business, you often are confined to a particular geographical boundary. This means you need local SEO rather than global SEO. If you check the reports, 39% of web users claim that they often face problems in finding out local business over the internet. Despite knowing that these exist online yet finding them over the web becomes difficult for the local people. If you check the reasons, many of the local brands simply have not adopted the local SEO strategies. For instance, if you have a pizza store at Dallas, then optimizing for keyword -pizza restaurants in Dallas should be your preference not in pizza restaurants in US. By carrying out the same, you help the search engines to understand which results to portray for people searching in Dallas for Pizzas. However, if you have a global airline company then you need to focus on global SEO along with certain local SEO as well to meet your needs.
Local People Now Use Web To Search Local Businesses:
Earlier small size business never cared about SEO, however, if you look at the recent trends, the report suggest that more than 80 percent of consumers carry out local searches over Google, Yahoo or Bing. They now rely more on search engines to find local businesses rather than the older options of yellow pages or phone books. Now people prefer finding information online as it has become cheaper and simpler. So if you are operating locally targeting people of particular city or community, make sure your SEO strategies match with the way people search information over the web. If you fail to do so, your competitors will win the score and beat you in business.
Local SEO Simply Adds More Credit To Your Search Engine Rankings:
If you use local SEO it has the capacity of adding benefits of boosting up your rankings over different search engines much better than the older methods of organic results. You can find more number of screen real estate that is being added over the local results especially at Google. This simply means that all those businesses that are listed over the local spaces would be appearing more often and come across to the potential consumers at different search results, which rely over local SEO. The fact is in global SEO the competition is tough, which is not the case with local SEO; hence coming at the top with competent local SEO efforts is no big deal.
Local SEO Is The Ticket To Mobile Traffic:
With the features including Facebook Nearby for the social networking users and similar other tools and ways the popular search engines are now structuring their local mobile search result pages. With the little help of local SEO strategy and leveraging these tools you can end up getting a good mobile traffic. As you know accessing web via different mobile devices have become a new fad of the day hence targeting this crowd is important, which can be easily carried out with the help of local SEO. However, for this, the basic requirement is to have mobile friendly website design along with displaying your business name, address, phone number and other required details.
Final Words:
Local SEO plays an important role in bringing close your potential customers to your business sites. Its use is not just limited to smaller or medium size businesses but even the bigger brands do use along with the Global SEO for getting traffic over their site. The above are some of the key ways in which the local SEO plays a vital role for businesses than global SEO.
Nearly 99% of us use SE for searching information that we want to know. A SE provides us links of webpages or blog that contains the information that we are looking after. If you own a blog then you might be doing everything possible to get more visits to your blog. To get traffics from search engines your blog must be indexed in the respective search engines. Your blog will be indexed in search engine only when you allow SE to crawl your site/blog and after Submitting Your Blog SiteMap to that search engine.
What Is A SiteMap?
A blog's sitemap is a list of posts and pages available for public access. This list is usually index by crawlers and access by users or readers. Sitemap may be in a simple HTML format but modern web technology is use and recommend XML format. These format are always in hierarchical fashion. HTML sitemaps are user friendly i.e. readable by humans. XML sitemap are search engine friendly but not in readable format for humans. So the best way to get fast indexed is through to use XMl sitemap that every blog have it's default.
What Is A Ping?
A Ping service, is basically a service that allow you to automatically notify a list of blog directories and search engines that your blog has been updated. In other words, that you’ve added or changed content. Although many blog services do this automatically (or at times too often), it can be useful as a tool when you want to notify these blog directories immediately after you’ve made a change or an addition. There are paid and free services to ping your blogs. There are also general ping services and specialized ping services. Specialized ping services are unique, and allow you to target specific audiences you’d like to reach.
In other words Ping services allow you to automatically notify search engines and blog directories that your blog has been updated. The bigger your ping list the higher the chances of receiving traffic from those sources, so check out the list below and include it on your blog.
Before going through to this post, we recommend you to submit your sitemap to use and check your Robots.txt that will help you to get submitted fast. In this post we will discuss how to ping your blog's sitemap to major search engines Google, Bing and Yandex.
Blogger SiteMap Links:
There are mainly two type of sitemap URL. All are XML but in wordpress, you have to make yourself so its URL is as you want but in Blogger, there is a default sitemap URL. Blogger blog's sitemap is in XML format can be found in the below two type but you have to select the domain type first either you have custom domain or blogger default domain.
Google, Bing, Yahoo And Yandex Pings Links:
Here are search engines pings url where you can ping your sitemap easily.
Note: About two years ago, there was an announcement of a merger between Yahoo! site explorer and Bing webmaster tool. Few months after the announcement, the algorithmic transition to Bing was completed. So if you submit on Bing, your sitemap will be automatically submitted to Yahoo also. And Bing also provides two URL for pings that we shared above Too.
Automatically Ping Your SiteMap:
Manually Ping Your SiteMap:
If you own 1st type sitemap URL then here is the manually ping URL of the mentioned SE. Here you can ping your blog's sitemap with the following methods through just changing your Blog URL...
But if you own 2st type sitemap URL then here is the manually ping URL of the mentioned SE. Here you can ping your blog's sitemap with the following methods through just changing your Blog URL...
Note: If you have more than 500 posts then you have to do the above steps twice by changing the SiteMap URL that can be found Here.
Submission Successful Messages:
When you will ping your sitemap, you will receive success message at your browser that will be like below. If you got any error that mean you go wrong so try again with full concentration.
Bing Submission Successful Message
Google Sitemap Notification Received
Some Third Parties Online Ping Tools:
If you want to use third parties Ping tools too that will ping your sitemap to other SE too, Then we recommend you to use the following list that we also used and found it better.
You can also Submit your Blogger sitemap to webmaster but through pinging it daily this after submitting sitemap, It will increase the chance to submit your sitemap on priority basis. Sitemap pinging is also possible using online ping tools but this is directly o the world top SE pingin link that can respond faster. If you have any query or feedback, don't forget to leave the comment box empty...
Today the most important question is that How To Make Your Blog For Low Speed Connection? because many people have low speed internet connection so they got anger when your blog takes a big time to load. For best designing and good looking you just design your template Heavy using JQuery, JavaScript And More Codes And Files so that your blog look beautiful but from this trick you will loose your many visitors that have low speed connection.
How Will It Works?
The ans is that if you have your blog URL like www.exeideas.com your Mobile Template URL will become www.exeideas.com/?m=1 Automatically but you can use this URL because on every page after clicking this it will lead your visitor to direct main page or Home and they have to search again there required post so i just hack this URL and make him short but valuable. Now on any page after clicking this URL your visitor got that page in Mobile Template At the spot.
1.) Simple HTML Code. 2.) No JQuery Or JavaScript Added. 3.) Quick To Load And Easy To Install. 4.) Simple Design And Will Be Adjustable With Our Other Widgets. 5.) It Will Redirect EveryPage To It's Mobile Template. 6.) Mobile Template Have Low Data. 7.) It Will Save Users Bandwidth. 8.) Will Help To Your User To Load Your Page Quick. 9.) You Can Select Any Mobile Template For This. 10.) Fully Customizable. 11.) Best For OnPageSEO. 12.) Adjustable With Your Template Design.
How To Use This Code:
Today i will tell you how to manage both internet speed user at a time. First you should choose a place where your blog visitor have a first look when it will come on your blog like i use stick bar with close button so that if visitor want to close it, he can do it. After this use this text with html URL in your sticky bar.(Don't Change URL)
If You Have A Low Connection, Please <a href="?m=1"> Click Here </a> To See Mobile Template.
Now I will tell you what will happen. When visitors come on your blog post if they have good internet connection they will use your heavy design template but if they have low speed connection they just click on this link and your post will redirect to simple design template(Mobile Template) which will load quickly ever.
Last Words:
From this process, you can make your low internet speed user happy to provides then a light page and save there valuable time as well as bandwidth by showing the main data that they want. If You Have More Quires, Feel Free To Ask or don't forget to leave your comment below.