Mobile user in Pakistan shows drastic increase in demand for newer,faster and better technologies has risen at a faster pace than was expected – thus the need to be at par with the rest of the world has urged the industry to take further steps at a faster rate. After the installation of GSM and CDMA networks, companies will now be able to offer customers the wonders of 3G (Third Generation) and 4G (fourth Generation) networks in Pakistan.


Perception about 3G technologies
From consumers perspective they think that 3G is something to have fast speed and good video quality and improve communication means. services like wide area wireless voice telephone, mobile Internet access, video calls and TV and broadband wireless data. Now, people are so much interested in buying 3G-powered devices and tools.
Already people want to buy this technology because everyone wants to enjoy the breath taking benefits of that technology. It has opened a new way of life for all hand set users.

How 3G benefits Pakistan:

Need for 3G already exist in Pakistan. According to the Mobilink president (Rashid khan) he said that:
In the current era of technology, 3G technology is need of the hour as the volume of data transmission has increased tremendously, as today’s Pakistani consumers is more aware.
- Rashid Khan(mobilink president)
For more data transmission 3G is required and Mobilink also work and become a part of 3g technology to benefit and provide their consumer with this technology.
  • Fast connectivity of internet:
It helps in future from consumer perspective to gain many benefits like roaming capability and broad bandwidth and high speed communication.Due to fast connectivity of internet; you can send and receive large email messages via wireless in a very small time.
  • Customization mobile broadband devices and services:
provides the country’s citizens with richer, more compelling communications services. Access to convenient, affordable and highly customization mobile broadband devices and services makes life more productive, secure and meaningful and empowers people to transform the way they live, learn, work and play.
  • Enjoy music entertainment:
in a better way. Due to its high speed, now, you can download an MP3 song in just 3 min at 144kb/sec (2 mb/sec. You can also watch latest news, bulletins, breaking news and headlines.The 3G wireless technology represents a shift from voice-centric services to multimedia-oriented like video, voice, data, and fax services. The most interesting and useful aspect of it is its ability to unify existing cellular standards such as GSM, CDMA and TDMA.Such access to more broad band services help to achieve global tasks. like pervaiz iftikhar mentioned:

help accelerate achievement of development targets like the universally-accepted Millennium Development Goals (MDGs).It is only by using broadband that we can serve our exploding population (having a CAGR of 2.5 per cent) at their doorsteps.
  • Broadband faciliyt everywhere:
Currently broadband facility is used by very few ratio of population in Pakistan but after launch of 3G technologies it can take broadband to every nook and corner of the country, becoming accessible to more than 90 per cent of the population, with relatively small effort.
  • Increase in GDP/ Employment:
According to ITU World Telecommunications Database Statistics,.Economic studies indicate that for every one percent increase in a country’s broadband Internet penetration, GDP per capita increases by roughly 10 percent (USD), and a one percent increase in mobile penetration results in a GDP per capita increase of roughly five percent (USD).2
direct investments in communication technology development are strongly correlated with increased job creation. many skilled and educated are unable to contribute towards the economy by showing their skill in this industry
  • Improve asset and resource management:
solutions like these are helping enterprises improve their asset and resource management capabilities, streamline their operations and ultimately, achieve significant cost savings. For example employees working offsite with mobile laptops or handheld devices may access company resource management solutions and dynamically collaborate with intra-office systems that link warehouses, suppliers and customer databases.


Countries adopting 3G have experienced higher levels of GDP per capita and job creation in the telecommunications sector. Moreover 3G expands a country’s opportunities in the business sector, contributing to increased competitiveness and promoting innovative new wirelessly enabled businesses and services. Finally, 3G provides the country’s citizens with richer, more compelling communications services. Access to convenient, affordable and highly customizable mobile broadband devices and services makes life more productive, secure and meaningful and empowers people to transform the way they live, learn, work and play.

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